Reda: Italian Innovation and Sustainability Meet Bespoke Excellence at TS Custom Suits
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In an era where sustainability and performance are as important as luxury, one fabric mill stands out for successfully balancing all three: Reda. At TS Custom Suits, we're proud to partner with this remarkable Italian mill whose fabrics represent the future of luxury menswear—combining 160 years of textile expertise with environmental responsibility and innovative performance technologies. When you choose a bespoke suit crafted from Reda fabric, you're wearing Italian excellence that honors both tradition and tomorrow.
The Reda Legacy: Born in the Italian Alps
The Reda story begins in 1865 in Valle Mosso, a picturesque valley in the Biella Alps of northern Italy. This region, known for centuries as the heart of Italian textile production, provided the perfect environment for Carlo Reda's vision: to create exceptional wool fabrics using the pure mountain water and natural resources of the Alps.
The Valle Mosso location wasn't chosen randomly. The Biella region offers unique advantages for textile production—pristine alpine water flowing from nearby mountains, a textile heritage spanning generations, and a community of skilled artisans who understand wool at an instinctive level. These natural advantages, combined with the Reda family's ambition and innovation, created the foundation for what would become one of Italy's most respected fabric mills.
A Family Vision Across Six Generations
What makes Reda truly exceptional is that after more than 160 years, the company remains family-owned and operated—now in its sixth generation of Reda family leadership. This continuity of vision and values has allowed Reda to make long-term investments in sustainability, innovation, and quality that publicly-traded companies often cannot justify to shareholders focused on quarterly results.
The Reda family's approach has always been forward-thinking. While honoring traditional Italian textile craftsmanship, each generation has brought innovation—from early adoption of mechanization in the 19th century to pioneering vertical integration in the 20th century to leading the industry in sustainability in the 21st century. This balance between respecting heritage and embracing progress resonates deeply with TS Custom Suits—we honor bespoke tailoring traditions while leveraging technology that makes these traditions accessible to modern gentlemen through our virtual consultation process.
Sustainability: Leading the Industry Toward Responsibility
What truly distinguishes Reda from other luxury fabric mills is their uncompromising commitment to environmental sustainability. While many companies discuss sustainability as a marketing strategy, Reda has made it central to their business model for decades, investing heavily in environmental initiatives long before "green" became fashionable.
Complete Vertical Integration for Environmental Control
Reda is one of the few completely vertically integrated wool mills in the world, controlling every step from raw wool to finished fabric. This integration serves quality, but it also enables comprehensive environmental management. When you control the entire process, you can implement sustainable practices at every stage rather than hoping your suppliers share your values.
Wool Selection and Sourcing - Reda sources merino wool exclusively from Australia and New Zealand, working with farms that maintain high standards for animal welfare and sustainable land management. They've established long-term relationships with wool growers who share their commitment to ethical and environmental responsibility.
Water Management - The mill uses water from the Sessera River that flows through Valle Mosso, but they've invested millions in purification systems that return water to the river cleaner than when it entered the mill. This closed-loop water system recycles water multiple times before purification and release, minimizing consumption while protecting the local ecosystem.
Renewable Energy - Reda generates much of their electricity through hydroelectric power from the same mountain rivers that provide their water. This renewable energy significantly reduces the carbon footprint of their production.
Zero Waste Philosophy - Through innovative processes, Reda has achieved near-zero waste in their production. Wool scraps and byproducts are recycled or repurposed rather than discarded. Even the natural oils removed during wool washing are collected and sold to other industries rather than treated as waste.
Chemical Management - Reda has eliminated harmful chemicals from their dyeing and finishing processes, using only environmentally safe alternatives that don't compromise water quality or worker health.
Rewoolution: Recycled Wool Innovation
Perhaps Reda's most significant sustainability innovation is Rewoolution—a revolutionary fabric made partially from recycled wool. This process collects post-consumer wool garments and textile scraps, breaks them down to fiber level, blends them with virgin wool, and creates new fabrics that meet the same quality standards as fabrics made entirely from new wool.
Rewoolution fabrics typically contain 30-60% recycled content while maintaining the softness, durability, and appearance of traditional luxury fabrics. This innovation reduces the environmental impact of wool production while proving that sustainability and luxury can coexist beautifully. When you choose a Reda Rewoolution suit from TS Custom Suits, you're making an environmentally conscious choice without compromising on quality or elegance.
Certifications and Transparency
Reda doesn't just claim to be sustainable—they prove it through rigorous third-party certifications:
EMAS (Eco-Management and Audit Scheme) - A European Union certification that validates environmental management systems and requires annual public environmental statements.
ISO 14001 - International standard for environmental management systems, demonstrating systematic approaches to reducing environmental impact.
Oeko-Tex Standard 100 - Certification that fabrics are free from harmful substances and safe for human contact.
Woolmark Certification - Confirming that their wools meet the Woolmark Company's strict standards for quality and fiber content.
This transparency is rare in textile manufacturing, where many mills prefer to keep their processes private. Reda's willingness to submit to external auditing and publish environmental data demonstrates genuine commitment rather than greenwashing.
Innovation: Performance Fabrics for Modern Life
While Reda's sustainability initiatives are impressive, they would be meaningless if the fabrics didn't perform exceptionally. Fortunately, Reda has also been at the forefront of textile innovation, developing fabrics that meet the demands of modern professional life.
Active Wool Technology
Reda's Active wool represents a breakthrough in performance fabrics. These materials incorporate innovative yarn construction and finishing techniques that enhance wool's natural properties:
Natural Stretch and Recovery - Active fabrics include subtle stretch that allows freedom of movement without compromising structure. The fabric moves with your body throughout the day, then recovers its shape naturally when you remove your suit.
Enhanced Breathability - Through specialized weave structures, Active fabrics promote air circulation and moisture management, keeping you comfortable in varying temperatures and activity levels.
Wrinkle Resistance - While all quality wools naturally resist wrinkles, Active fabrics take this further through innovative finishing processes. The result is suits that maintain their crisp appearance through long days, travel, and demanding schedules.
Durability Enhancement - Active fabrics are engineered to withstand the rigors of frequent wear without pilling, fading, or losing their structure. This durability makes them ideal for business suits that see regular use.
Icebreaker Collection
For warm weather and tropical climates, Reda's Icebreaker fabrics provide exceptional cooling properties. These ultra-lightweight fabrics use open weave structures and innovative yarn construction to maximize breathability while maintaining the structure necessary for tailored garments. An Icebreaker suit proves that summer suits can be both comfortable and elegant.
Flexo Technology
Reda's Flexo fabrics incorporate mechanical stretch properties that enhance comfort and ease of movement. Unlike chemical stretch that can feel artificial, Flexo's stretch comes from innovative yarn construction that maintains the natural feel of wool while adding flexibility. These fabrics are perfect for active professionals who need suits that move effortlessly with them.
Water-Repellent Treatments
Reda offers water-repellent finishing options that protect against unexpected rain and spills. These treatments work at the molecular level to cause water to bead and roll off the fabric surface rather than penetrating the fibers. Importantly, these treatments don't compromise breathability or the natural hand-feel of the wool.
The Reda Collections: Excellence Across Price Points
One of Reda's strengths is offering exceptional quality across various price points, ensuring that more gentlemen can experience Italian textile excellence.
Premium Collections
Super 130s-150s Range - Reda's premium fabrics offer exceptional softness and refinement while maintaining durability for regular wear. These fabrics strike the perfect balance between luxury and practicality, making them ideal for business suits that must perform beautifully day after day.
Merino Extra - This collection features longer-staple merino wools that create fabrics with enhanced softness and superior drape. The longer fibers also contribute to durability, ensuring your bespoke suit maintains its appearance through years of wear.
Silky Effect - Through specialized finishing processes, these fabrics achieve a subtle sheen and incredibly smooth hand-feel that evokes silk while maintaining wool's natural performance properties.
Performance Collections
Active Collection - Purpose-built for modern professional life, Active fabrics incorporate all of Reda's performance innovations—stretch, breathability, wrinkle resistance, and durability—in fabrics that look traditionally elegant while performing exceptionally.
Flexo Collection - Emphasizing comfort and movement, Flexo fabrics are perfect for professionals who need suits that transition seamlessly from boardroom to business dinner to travel without restricting movement or losing their shape.
Icebreaker Collection - Designed specifically for warm climates and summer wear, these lightweight fabrics prove that professional appearance doesn't require suffering through heat. The fabrics breathe beautifully while maintaining structure and elegance.
Sustainable Collections
Rewoolution - Made with recycled wool content, Rewoolution fabrics allow environmentally conscious clients to reduce their impact without compromising on quality. These fabrics perform identically to traditional wools while significantly reducing environmental footprint.
Natural Comfort - This collection emphasizes wool's natural properties—temperature regulation, moisture management, and odor resistance—without adding chemical treatments. It's wool at its purest, perfect for clients who prefer minimal processing.
Four Season Collections
365 Collection - True to its name, these versatile fabrics work year-round in most climates. The fabrics combine breathability for warm weather with insulating properties for cooler temperatures, making them ideal for clients who want maximum versatility from their bespoke suit wardrobe.
What Makes Reda Perfect for Bespoke Tailoring
When our master tailors at TS Custom Suits work with Reda fabrics, we're working with materials specifically engineered for superior performance in tailored garments.
Consistency and Reliability
Reda's complete vertical integration and quality control systems ensure exceptional consistency. Every meter of fabric meets identical standards—crucial for bespoke tailoring where we need to predict exactly how the fabric will behave during construction and wear.
Beautiful Drape and Handle
Reda fabrics drape naturally on the body, creating the clean lines and elegant silhouettes that define exceptional tailoring. The fabrics hang properly without excessive manipulation, allowing our tailors to achieve refined fits that look effortless.
Responsive to Traditional Techniques
Despite their modern innovations, Reda fabrics respond beautifully to traditional hand-tailoring techniques. They hold shape during construction, accept hand-stitching cleanly, and can be molded using time-honored pressing methods. This responsiveness allows us to achieve the perfect fit that defines true bespoke work.
Real-World Performance
A bespoke suit must perform in real life, not just look beautiful on a mannequin. Reda's focus on performance means their fabrics resist wrinkles through long days, maintain their appearance during travel, and continue looking sharp through regular wear. This practical luxury is what modern gentlemen need.
Longevity and Value
Reda fabrics are engineered for long-term performance. The quality of their wools, the precision of their construction, and the effectiveness of their finishing processes create fabrics that maintain their appearance, structure, and feel through years of wear. This longevity makes a Reda suit a genuine investment rather than a disposable purchase.
Why TS Custom Suits Partners with Reda
At TS Custom Suits, we carefully select the mills we partner with, choosing only those whose values and quality align with our own standards. Reda exemplifies everything we look for in a fabric partner.
Shared Values on Sustainability
We believe luxury should be responsible. Reda's leadership in sustainability allows us to offer clients genuinely eco-conscious options without compromising on quality. When our clients choose Reda, they're supporting a supply chain built on environmental stewardship and ethical practices.
Innovation That Matters
Reda's innovations solve real problems that our clients face—wrinkles from travel, discomfort in warm weather, restriction from movement. These aren't gimmicks; they're meaningful improvements that enhance the wearing experience while maintaining traditional elegance.
Quality Across Price Points
Not every client needs or wants Super 180s fabric. Reda's ability to deliver exceptional quality across various price points means we can recommend them confidently whether a client is investing in their first bespoke suit or their tenth, knowing they'll receive excellent value.
Transparency and Integrity
Reda's willingness to be transparent about their processes, submit to third-party auditing, and publicly report environmental data demonstrates integrity that's rare in manufacturing. We trust them because they've earned that trust through consistent actions over decades.
Technical Support and Expertise
Beyond supplying fabrics, Reda provides technical knowledge and support that helps us serve our clients better. Their expertise in fabric care, construction recommendations, and styling guidance makes them true partners in our bespoke tailoring business.
The Reda Experience at TS Custom Suits
When you choose a bespoke suit from TS Custom Suits featuring Reda fabric, your experience includes:
Lifestyle and Values Assessment
We begin by understanding not just your style preferences but also your values. If sustainability is important to you, we'll emphasize Reda's Rewoolution and environmentally conscious collections. If performance is your priority, we'll focus on Active and Flexo fabrics.
Performance Needs Analysis
We discuss your daily activities, travel frequency, and the demands you place on your clothing. This analysis helps us recommend specific Reda collections that will perform optimally for your lifestyle.
Climate Considerations
Your local climate and any travel you do significantly impacts fabric selection. We ensure you choose Reda fabrics appropriate for your conditions—lightweight Icebreaker for warm climates, four-season 365 for variable weather, or traditional weights for cooler regions.
Visual Fabric Presentation
Through our virtual consultation, we show you actual Reda fabric samples, allowing you to see the weave, color, and texture clearly. This visual element is crucial for making confident decisions about your investment.
Sustainability Education
If you're interested in Reda's environmental initiatives, we provide detailed information about their sustainability practices, Rewoolution technology, and certifications. We want you to understand exactly what you're supporting when you choose Reda.
Long-Term Care Guidance
After your suit is complete, we provide specific care instructions for Reda fabrics, including recommendations for cleaning frequency, pressing techniques, and storage methods that will maximize your suit's lifespan.
Italian Excellence Meets Modern Convenience
Traditionally, accessing Reda fabrics for bespoke tailoring required visiting high-end tailors in major cities—an option limited by geography and time. At TS Custom Suits, we've democratized access to these exceptional fabrics through our innovative virtual consultation process.
We bring Reda's finest collections directly to you, guiding you through selection with the expertise you'd receive in a traditional showroom. The result is a custom bespoke suit that combines Italian innovation, environmental responsibility, expert craftsmanship, and modern convenience.
For clients in Northeast Florida or those visiting Jacksonville, we welcome you to our private showroom at Hidden Hills Golf and Country Club, where you can experience our complete Reda collection in person and enjoy personalized service in an elegant setting.
The Future of Luxury: Responsible and Performance-Driven
Reda represents where luxury menswear is heading—a future where sustainability, performance, and elegance aren't competing priorities but complementary values. Their fabrics prove that you don't have to choose between environmental responsibility and luxury, between performance and elegance, between innovation and tradition.
Environmental Impact Without Compromise
Choosing a Reda suit from TS Custom Suits means making an environmentally conscious decision without compromising on quality, appearance, or longevity. The suit will look as elegant as any other luxury fabric while having a significantly reduced environmental footprint.
Performance for Modern Life
Reda's performance innovations mean your suit works as hard as you do. Whether you're traveling frequently, working long days, or navigating varied climates, Reda fabrics perform exceptionally while looking traditionally elegant.
Value Through Longevity
By creating fabrics that last for years or decades, Reda contributes to sustainability through durability. A suit that remains beautiful and functional for ten or twenty years is inherently more sustainable than disposable fashion that must be replaced frequently.
Investment in Italian Innovation
Reda fabrics represent exceptional value—not the lowest price, but the best return on investment. The quality of their wools, the effectiveness of their innovations, and their commitment to sustainability create fabrics that justify their cost through years of excellent performance.
When you invest in a Reda bespoke suit from TS Custom Suits, you're making a decision that reflects your values while rewarding you every time you wear it. You'll experience confidence from wearing expertly crafted fabrics, comfort from materials engineered for performance, and satisfaction from knowing your choice supports environmental responsibility.
More Than Fabric: A Philosophy for the Future
What we admire most about Reda is their holistic approach to luxury. They understand that true luxury in the 21st century must consider not just immediate pleasure but long-term impact. Their fabrics must perform beautifully while respecting the environment. They must feel luxurious while lasting for years. They must honor tradition while embracing innovation.
This philosophy mirrors our own approach at TS Custom Suits. We believe bespoke tailoring should be accessible to modern gentlemen without compromising traditional quality. We believe luxury should be responsible. We believe innovation should serve real needs rather than following trends.
When Reda's fabrics meet our tailoring expertise, the result represents the best of both companies—Italian textile innovation combined with expert American craftsmanship, delivered through modern technology while honoring traditional techniques.
Begin Your Reda Journey
The future of luxury fabrics is waiting for you. Whether you need a performance-driven Active fabric for demanding business life, a sustainable Rewoolution option for environmental consciousness, or a lightweight Icebreaker for warm climates, Reda offers collections that exceed expectations.
Order your Bespoke Suit Package today and discover why Reda has become the choice of forward-thinking gentlemen who refuse to compromise on quality, performance, or environmental responsibility. During your virtual consultation, ask specifically about our Reda collections, and our expert tailors will guide you toward the perfect fabric for your needs, values, and lifestyle.
Your journey to experiencing Italian innovation and sustainability begins with a single decision. Make it today, and discover how Reda fabrics can elevate your wardrobe while aligning with your values.
About TS Custom Suits: We are a premier online bespoke tailoring service featuring the world's finest fabrics, including comprehensive collections from Reda. Through our innovative virtual consultation process and expert craftsmanship, we bring Italian innovation, environmental responsibility, and traditional bespoke tailoring directly to discerning gentlemen nationwide and internationally. From our private showroom in Jacksonville, FL, we create suits that honor both heritage and the future, ensuring every client experiences the perfect combination of luxury, performance, sustainability, and impeccable fit.